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Corporate Profile  
The team at ValYou is completely professional with rich experience of many years and situations, it comprises of Mr. Vivek Sarin and Mrs. Madhu Azad. They together form a very able and lethal team in being able to produce tangible results for owners, investors, managers. They both understand the needs of an owner from the financial perspective, as well as the need for a service driven operational environment.

The team at ValYoU thus provides a balanced skill set of front of the house and back of the house operational requirements to run hospitality related business enterprises.
Vivek Sarin - Chief Executive Officer

• MBA in International Hospitality Management from Cornell-ESSEC.

• Post Graduate Diploma from Oberoi School of Hotel Management.

• 3 yrs. Diploma from IHMCN Pusa & Bachelor of Commerce Degree.

• 20 yrs. of Hospitality Experience.


• Last Position - General Manager of The Claridges Hotel, New Delhi.

• Repositioned & Refurbished Claridges. VRS for 300 Employees, Recruited 250 staff, Operated the hotel SIMULTANEOUSLY, while the hotel was Completely Upgraded and Relaunched. Complete project related activities were supervised and the operations managed together with the upgradation of the hotel. All these activities were conducted in a span of 6 months, something which has never been attempted before and yet the hotel turned around from a loss making unit to a profit making property. The Claridges New Delhi was positioned as premium property from a very sedate image, that it had enjoyed for several years.

• Opened the First Grand Hyatt in India. Part of the Pre-Opening Team. Joined the Hyatt team in India a year before the hotel actually opened and took the property from brick and mortar to the launch and then operationalised the hotel fully. Opened the country’s First Day Spa at the Grand Hyatt. Planned, developed and operated the spa from project stage to being the most successful spa in the city in its very first year of operations. Earned a revenue of Rs. 2.5 crores and was responsible in making it the prime product that it is even today.

• 12 yrs. with Oberoi Hotels. Located at various Oberoi Hotels, The Oberoi New Delhi, The Grand Kolkatta, The Oberoi Towers and The Oberoi Mumbai, The Oberoi Cecil, Shimla.

• Opened the First Boutique Hotel of India - The Oberoi Cecil at Shimla.

• Converted the existing Hilton at Delhi into an InterContinental.

• Vivek Sarin has Complete Operations, Rooms, F&B, Marketing, Projects, General Management skills and indepth knowledge of the Hospitality Business and can launch hotels, resorts, spa, convention centres with tremendous ease.

Madhu Azad - Chief Financial Officer

• Chartered Accountant by profession, with a very bright academic background.

• B.A. (Hons.) in Mathematics from Delhi University.

• Has been associated with the hospitality profession for over 20 years.

• Associated with reputed hospitality companies starting with Oberoi Hotels in 1986.

• Has been involved with Park Royal InterContinental, New Delhi, during the opening stages.


• General Manager Finance with Holiday Inn Hotels, looking after their India operations.

• General Manager with St. George Hotel in Dubai.

• Last position held was with InterContinental in New Delhi as General Manager Finance.

• Madhu Azad specialises in Finance and Audit procedures. Her ability to analyse data, review, set up systems and then exercise control by setting up MIS systems is a well known fact in the Indian Hospitality Industry.

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